BOX 5, Westhoven, 2142
PRETORIA, South Africa, January 18, 2022 – Whether next-generation Ranger is being used for work, family or play, Ford knows its customers rely on a pickup that is functional, convenient and durable. And next-gen Ranger goes all-out with a wider cargo box packed with features and opportunities to transform the space into a total cargo management makerspace.
Customer-centered design led to innovative features throughout the truck, while a relentless testing and engineering programme ensured every facet of the Ranger’s versatility was truly Built Ford Tough.
“Our intent was not to simply create a good truck. We wanted to deliver an exceptional one that people would want to own – one that customers around the world could trust to tackle anything,” said Gary Boes, Enterprise Product Line Management director, Global Trucks.
Next-gen Ranger offers an array of organisation and storage solutions to secure cargo, make fitting accessories a cinch and even DIY customisation. For instance, owners can create segmented DIY storage spaces, both big and small, by sliding pieces of wood into slots moulded into the bedliner, or even get creative and build things like a bike rack.
There are tie-downs mounted in the bed, sliding cleats that can be adjusted into nine positions to help secure odd-shaped cargo, while external tie-down rails make securing bulky loads easier. And the new rear load box access step is the result of more than 5000 interviews with pickup owners, learning how they used their trucks and what they wanted from their next one.
For those who use their vehicle for adventure, the addition of six structural attachment points in the protective load box capping, make it easy to fit accessories like a canopy, cross bars or a tent, truly making next-gen Ranger the most versatile ever.
There’s now more storage space on the inside of next-gen Ranger too, from under-seat storage to retractable cup holders and a raft of cubby holes stashed around the cabin. There’s room under the bonnet for a second battery, and the vehicle has been pre-wired with auxiliary switches, making it easier to install accessories like driving lights, a winch and more.
Notable Examples [i]
The Cargo Box – Versatility as a Workspace
Ford’s design team studied the ways customers used the cargo box – be they a tradesman, adventurer or family who needed to carry ‘stuff’ – and developed many innovative ways to help them access and use the space more effectively.
The Cargo Box – Innovations for Load Carrying
The next-gen Ranger’s cargo box includes several new innovations that help customers customise the load area to suit their needs.
Interior – Versatility Inside, Too
Ford designers have redesigned the interior of the next-gen Ranger to help customers keep their vehicle organised. More storage space inside and the new centre console design with dedicated storage compartments means owners can keep their next-gen Ranger more organised than ever before.
Customers can personalise their next-gen Ranger with a range of as many as 600 factory-backed work, urban and adventure accessories, depending on the market. These accessories include those developed in collaboration with global off-road icon, ARB 4×4 Accessories. The ARB 4×4 Accessories and Ford collaboration will initially roll out in select markets.
For customers who want the ability to operate electrical accessories easily from the inside of the cabin, the new Ranger offers a pre-wired auxiliary switch bank. This allows customers to safely and easily add accessories such as light bars, work lights, warning beacons, loudspeakers and other electrical equipment to their vehicle.
And for those owners looking to make their next-gen Ranger adventure ready, the team made sure to create a space in the engine bay for a dual battery setup. This kit will enable new owners to add an auxiliary battery to power their fridges, lighting, tools and other electrical gadgets without draining their main battery.
“We’ve really packed a lot into the next-generation Ranger to inspire owners to do more of what they love to do, with features that encourage them to explore new horizons.”
Gary Boes, Enterprise Product Line Management director, Global Trucks
My job is to think like our customers and integrate the features that deliver what they need. In fact, that’s the most rewarding part of my job – talking to owners, learning their requirements, engineering a solution, and then making it real. And regardless of whether our customers are do-it-yourselfers, small business owners or avid overlanders, they all rely on a cargo area that is functional, convenient, and durable.
Anthony Hall, vehicle engineering manager
“Before we started the design process, we took all of the research and boiled that down into some key phrases or themes to begin our work. One of those themes was ’empowering mastery’. This, to us, simply meant that we needed to deliver a product that would enable customers to be the best they could be – whether at work or play, or with their families. We were focused on authenticity and delivering a truck that wasn’t superfluous, meaning everything in it had a purpose and meaning.”
Leigh Consentino, Ranger exterior design manager