The SAGMJ was born at the South African Grand Prix in East London on 27 December 1962. Three motoring journalists, Robin Emslie, Barry Curtis from The Star and Kenneth Maxwell from the Rand Daily Mail, took the initiative and used the London-based Guild of Motoring Writers’ underlying principles to draft the requirements for developing a constitution for a South African Guild.
From its early days as an invitation-only members club to a Guild that encompassed up to 75% of traditional journalists, the SAGMJ evolved to include modern-day digital media platforms in disseminating information.
We have always strived to be all-inclusive. Currently, the Guild represents the country’s motoring content creators and photographers in the print-, broadcast-, and social media industries. Our members include publishers, editors, journalists, photographers, vloggers, bloggers, influencers, and representatives from the automotive industry.
Since 1962, we pride ourselves on developing the standard of motoring journalism. Over the years, we have promoted road safety in all our communication. We also endeavour to continuously develop relationships between motoring journalists and the automotive industry’s manufacturers and importers.
We are committed to a welfare-centric approach, assisting our members in attaining professional excellence by developing their skills through mentoring and our training- and upliftment programmes. The well-being of our members is enhanced with our tailor-made vehicle accident insurance. The SAGMJ’s Benevolent Fund provides financial aid to members in need.
The motor industry is on the cusp of a new revolution with the growth of smartphone technology, electric vehicles, autonomous driving technology, the trend towards car-sharing, and other ground-breaking developments addressing future mobility needs. The SAGMJ is committed to being a valued, professional guild for automotive content creators today and in the future.
The Guild has a Benevolent Fund for members and their families that provide financial assistance to those in distress. The fund is under the sole and confidential administration of three trustees of the Guild. To apply for assistance, please click here.
One of the steps the Guild has taken to adopt a more proactive approach to road safety is a Pledge that has been implemented. Guild members are urged to support the following Pledge: